{"id":1244,"date":"2021-07-26T11:44:46","date_gmt":"2021-07-26T11:44:46","guid":{"rendered":"https:\/\/jobs.hallmark.be\/en\/?page_id=1244"},"modified":"2022-01-07T09:30:40","modified_gmt":"2022-01-07T09:30:40","slug":"marketing-et-e-commerce","status":"publish","type":"page","link":"https:\/\/jobs.hallmark.be\/fr\/domaines-de-competences\/marketing-et-e-commerce\/","title":{"rendered":"Marketing et E-Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1244\" class=\"elementor elementor-1244\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e931228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e931228\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a582dd6\" data-id=\"5a582dd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f90192 elementor-widget elementor-widget-breadcrumbs\" data-id=\"43f90192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/jobs.hallmark.be\/fr\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a50070 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3a50070\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e193fe\" data-id=\"6e193fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf3abf elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"abf3abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.8&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.3&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/element-geel.svg\" class=\"attachment-large size-large wp-image-361\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6236174\" data-id=\"6236174\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aaed0a elementor-widget elementor-widget-heading\" data-id=\"9aaed0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">marketing et E-Commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d7d2ac\" data-id=\"0d7d2ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2afb6 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4e2afb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/07\/element-roze.svg\" class=\"attachment-large size-large wp-image-371\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-698302e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"698302e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9359597\" data-id=\"9359597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5a3128 elementor-widget elementor-widget-spacer\" data-id=\"d5a3128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624fdcf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624fdcf1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1212634d\" data-id=\"1212634d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51070df1 elementor-widget elementor-widget-text-editor\" data-id=\"51070df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au sein du d\u00e9partement Marketing et E-Commerce, nous construisons une belle marque avec une \u00e9quipe ambitieuse qui incite les clients \u00e0 exprimer leurs \u00e9motions. Nous concevons de nouvelles campagnes et \u00e9laborons notre strat\u00e9gie de communication (en ligne) pour toucher un maximum de clients, au bon endroit et au bon moment. Comme nous travaillons selon la m\u00e9thode agile, nos marketeurs sont r\u00e9partis en quatre squads diff\u00e9rentes, \u00e0 savoir une Digital squad et trois Retail squads (Food, Non Food en Seasons &amp; Gift Presentation).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e5d3c5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e5d3c5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-526214f7\" data-id=\"526214f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eecb35e elementor-absolute elementor-widget elementor-widget-image\" data-id=\"eecb35e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/08\/marketing-e1628515884550-1024x583.png\" class=\"attachment-large size-large wp-image-1703\" alt=\"\" srcset=\"https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/08\/marketing-e1628515884550-1024x583.png 1024w, https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/08\/marketing-e1628515884550-300x171.png 300w, https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/08\/marketing-e1628515884550-768x437.png 768w, https:\/\/jobs.hallmark.be\/fr\/wp-content\/uploads\/sites\/3\/2021\/08\/marketing-e1628515884550.png 1222w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f2dcf43\" data-id=\"5f2dcf43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-571e08fb elementor-widget elementor-widget-text-editor\" data-id=\"571e08fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Digital squad prend en charge toutes les activit\u00e9s de marketing pour nos propres canaux en ligne, comme la boutique en ligne et les r\u00e9seaux sociaux. Nous examinons comment optimiser les performances de nos canaux marketing et validons toutes nos nouvelles id\u00e9es pour une meilleure plateforme en ligne \u00e0 l\u2019aide de donn\u00e9es et de tests. Nous traduisons les informations client importantes en une meilleure exp\u00e9rience client en ligne, afin que nos clients deviennent des utilisateurs fid\u00e8les de Hallmark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663a9219 elementor-widget elementor-widget-text-editor\" data-id=\"663a9219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les squads Food, Non Food et Seasons &amp; Gift Presentation g\u00e8rent toutes les activit\u00e9s marketing des magasins physiques. Cela implique des campagnes et promotions autour des saisons ou des collections, de l&rsquo;in-store branding, une pr\u00e9sentation optimale de nos produits, mais aussi des journ\u00e9es partenaires, la participation \u00e0 des salons et le d\u00e9veloppement de notre magazine. Tout comme la Digital squad, dans les autres squads nous travaillons sur base de donn\u00e9es et d&rsquo;\u00e9tudes de march\u00e9 pour maximiser le rendement des activit\u00e9s marketing. Bien s\u00fbr, nous estimons qu&rsquo;il est important de partager nos connaissances et de s\u2019inspirer mutuellement ; nous le faisons lors de drinks et de sorties informelles, mais \u00e9galement lors du chapter performance marketing, o\u00f9 les marketeers des quatre squads se r\u00e9unissent pour apprendre les uns des autres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7e1da3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4c7e1da3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18fd69d8\" data-id=\"18fd69d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-708ab8dd elementor-widget elementor-widget-text-editor\" data-id=\"708ab8dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab\u00a0<em>Avec une \u00e9quipe ambitieuse, nous construisons une belle marque qui incite les clients \u00e0 exprimer leurs \u00e9motions.\u00a0<\/em>\u00ab\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f75fb78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f75fb78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf41065\" data-id=\"cf41065\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e6c01b2 elementor-widget elementor-widget-video\" data-id=\"2e6c01b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/642255036?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>marketing et E-Commerce Au sein du d\u00e9partement Marketing et E-Commerce, nous construisons une belle marque avec une \u00e9quipe ambitieuse qui incite les clients \u00e0 exprimer leurs \u00e9motions. Nous concevons de nouvelles campagnes et \u00e9laborons notre strat\u00e9gie de communication (en ligne) pour toucher un maximum de clients, au bon endroit et au bon moment. Comme nous [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1126,"parent":84,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1244","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing et E-Commerce - Travailler chez Hallmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobs.hallmark.be\/fr\/domaines-de-competences\/marketing-et-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing et E-Commerce - Travailler chez Hallmark\" \/>\n<meta property=\"og:description\" content=\"marketing et E-Commerce Au sein du d\u00e9partement Marketing et E-Commerce, nous construisons une belle marque avec une \u00e9quipe ambitieuse qui incite les clients \u00e0 exprimer leurs \u00e9motions. Nous concevons de nouvelles campagnes et \u00e9laborons notre strat\u00e9gie de communication (en ligne) pour toucher un maximum de clients, au bon endroit et au bon moment. 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